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Goal Setting, Pepper Style!


It's time. You've got this. And we've got YOU.

With a little (or a lot) of help from your Pepper friends, of course! Because let's be honest, running and growing a successful, fulfilling photography business isn't easy. We know because we've been there. But while it might not be easy, we also know that it's possible, because we've helped countless photographers achieve AMAZING things with their businesses. And now, we're going to help YOU do the same. Because if there's one thing we know for sure, it's that growing a kickass photography business is a hell of a lot easier when you have a team of experts helping you every step of the way.




Any photographer ready to take shit to the next level!

Maybe you’re ready to turn your photography hobby or side hustle into a profitable full-time gig. Maybe you’re already running a successful photography business, but you’re not quite sure how to take it to the next level. Maybe you’re a virtual assistant for photographers and you want to add some kickass marketing skills to your resume. Maybe you’re just tired of wasting your time and money on marketing that isn’t working and second guessing every friggen decision you make. Whichever stage you’re at, if you’re looking for the support, knowledge, and tools you need to finally find consistency in your marketing and grow your business in a way that is fulfilling and sustainable, Pepper U is for you!


Helping other creatives achieve their dreams is kind of our thing.

Pepper is a marketing agency for photographers and creative entrepreneurs with a constant waitlist of clients who want to work with us. We hate turning away rad photographers who want to grow their biz, so we decided to help you do it yourselves, instead! It’s time to take the future of your business into your own hands, with a little help from your Pepper friends!


  • Wasted Resources

    You're already busy AF. Stop wasting precious time and resources on trial and error.

  • Tiring Guesswork

    Skip the soul-sucking guesswork when it comes to marketing your photography biz.

  • Sleepless Nights

    Move past the anxiety of wondering if there’s more you could be doing, and what it might be.



When you invest in the course, you also gain access to monthly group calls with the Pepper team FOR A YEAR!! This is a rad opportunity to ask questions, fine-tune your strategy, gain insight from other photographers, and get the support you need to succeed. Plus, you can join our Facebook Community where Pepper will be there to answer your questions around the clock! Like we said, you’re not in this alone. We know that being an entrepreneur can feel lonely. When you purchase our course and join the Pepperverse, you can rest easy knowing that someone’s always got your back!


Each lesson includes a series of videos with written slides, voiceovers, how-to tutorials, and handy links and templates when applicable. Oh yeah, and gifs. Gotta have gifs.

  • GOAL SETTING AND TASK + TIME MANAGEMENT: Before diving into the technical stuff, we’ll go over some rad goal-setting tips and strategies to help measure your progress and set you up for success, as well as strategies to stay consistent with your marketing efforts.

  • GOOGLE ANALYTICS: Google Analytics is a free tool that allows you to track and analyze your website traffic—a key metric when measuring the success of your marketing efforts and opportunities for improvement! We’ll show you how to set it up and pull useful data.

  • MARKETING STRATEGY: A kickass marketing plan starts with a solid strategy. Learn how we create marketing and content strategies for the photographers and creatives we work with so you can build one yourself.

  • PHOTO SUBMISSIONS & PUBLIC RELATIONS: PR and photo submissions are one of the best ways to get your work and name out there! From nailing cold reach outs, to getting your work published, to landing your dream collab; we'll show you how.

  • PHOTOBLOGGING WITH SEO: Making sure that your photoblogs are optimized for search engines is hella important! It’s one of the best ways to boost brand awareness, drive traffic to your website, and generate leads. It might sound a bit intimidating at first, but don’t worry—with the right know-how, anyone can do it!

  • CANVA + CONSISTENT BRANDING: We know that most photographers don’t have access to a graphic designer on-demand. Learn how to edit templates and create on-brand graphics in Canva that’ll take your marketing up a notch!

  • GOOGLE BUSINESS PROFILE: Another free tool, Google Business Profile is a local search listing and a serious hack for getting found on the web. Whether you still need to set up your Google Business Profile, or you need some advice on keeping it updated, we’ve got you covered.

  • PINTEREST: If you’re not using Pinterest to drive traffic to your photography website and generate leads yet, it’s time to start! This is one of the most valuable and underused platforms for photographers, so don’t miss out. We’ll show you how to set it up and create pins that convert.

  • SOCIAL MEDIA: Instagram, Facebook, and LinkedIn are staples in many of our lives and great, free tools for marketing your biz—if you use them properly, that is! This course has separate lessons on each.

  • EMAIL MARKETING: We love email marketing! From designing on-brand newsletters to using lead magnets and setting up automated email marketing campaigns, we cover it all! And we go in-depth about how to use our fave email marketing platform, Flodesk, too.



  • Templates

    Handy customizable templates to help you get shit done faster and better.

  • Lifetime Access

    Lifetime access to the course, so you can come back and review lessons whenever you please

  • Affiliate Discounts

    Discount codes for some of our favourite marketing tools to save you moolah!


We understand you might want to learn more before making this investment. Please feel free to contact the Pepper team. We want you to feel freaking amazing about your purchase!


Check out these kind words from a few of the rad photographers we've helped in the past!

"a giant step forward in my business"

Jena Mathews | Jena Lee Photographs

The team at Meet Pepper rocked my socks. They were able to take my jumble of ideas and sreamline them into detailed tasks + projects to complete. They helped me figure out what I can manage and then took over the rest. As a business owner, let me tell you how good it feels to see projects happen behind the scenes, without you having to do them. Each task Meet Pepper completed for me was done so well and thoughtfully. They helped me cross things off of my to-do list and take a giant step forward in my business. We finished our time together for now and I am already planning to work with them again later this year!

"they taught us so much"

Ally Payetta | Ally & Nicholas Photography

We could gush about Meet Pepper all day! Every soul who contributes to this beautiful family is incredibly talented, hardworking, organized and knowledgeable! Together, their skills and knowledge create a badass team of diverse experts that would be an asset to anyone's business! Everyone we worked with was so kind and helpful. My husband and I own a photography business and were at the point of needing help as we grew and transitioned. Pepper helped us with so many aspects of our business from social media management, streamlining workflow, marketing, SEO/website, etc. With their help, we improved our business and kept up with daily tasks. Not only did they help us manage our day to day, but they brainstormed ideas and worked so hard to create ways for us to grow and expand. They taught us so much throughout the process. Our time with Pepper allowed us to have more time in our personal lives, focus on other aspects of our business and allowed us to focus on a big life change. We will be working with them again! We cannot thank everyone at Meet Pepper enough for their kindness, support and efforts!

"completely changed my life"

Rohana Olson | Comfort & Cashmere Images

Stacey & her team at Meet Pepper have completely changed my life. Not only have they helped me to grow my business, solidify systems, and give me time back in my life. But they are incredible humans! They only want you and your business to succeed. They put their hearts into their work and love your business as much as you do. Seriously, my life has been changed in the best possible ways. I LOVE Meet Pepper and do whatever it takes in my business to make sure I can have Meet Pepper in my life. Don't wait, jump on working with them. Watch as you get more time back in your life, show up consistently in all areas, and see your business grow 10x over all while you're creating meaningful relationships! They are in it with you!! I can't say enough positive amazing things!

"generally lovely humans"

Maryam Salassi | Hi + Hello Photography

I've been working with Pepper for six months and they've been invaluable in taking things off my plate while I manage my business and distance learning and generally living through a pandemic. I couldn't have done as much as I have without them! My team was very responsive and easy to work with, and were generally lovely humans. It definitely felt like working with a competent team and it was so wonderful being able to hand off blog posts, Pinterest management and updating of my Google My Business listing. I'd definitely recommend them to anyone looking to outsource their workload!

"worth every cent I have spent and then some"

Adina Stiles | Adina Stiles Photography

Meet Pepper offers more than I anticipated. I am not only getting the help I knew I needed but I am also learning why and what works. Instead of feeling like I am all alone and hoping that something that I do actually sticks, I feel like there is a plan and I have a whole team of amazing women who are not only cheering me on they are coming along side me to assist me with their expertise along the way. I can’t thank each of the Pepper team for all they do for me. If you are on the fence about investing in your business and getting some much needed help, do it. It’s worth every cent I have spent and then some. They will help you with SEO, website issues, social media posts, branding and even your blog and so much more.


We love making new friends!

Meet Pepper is a creative agency that offers modern marketing and content creation services and training for photographers and entrepreneurs. Each lesson was created by a Pepper who is an expert in that area and we held nothing back. Every tip, hack, and piece of advice we could think of is packed into this course (and a few swear words, too, because that’s how we f*cking roll).


Work through the course at your own pace and start with the modules that are most relevant to your biz!

  1. 1
    • Did We Just Become Best Friends?

    • Welcome to Pepper's Online Marketing Course for Photographers

    • Pepper U Orientation

    • Goal Setting

  2. 2
    • Time + Task Manage Your Photography Business

  3. 3
    • Welcome to Google Analytics

    • What is Google Analytics?

    • Setting Up Google Analytics

    • Navigating Google Analytics

    • Finding Helpful Data in Google Analytics

    • Google Analytics Goals

    • Comparing Time Periods + Analyzing Data

    • Task + Time Management

  4. 4
    • Making a Marketing Strategy

    • Strategy Creation

  5. 5
    • Sussing Out Your Submissions

    • Submission Process

  6. 6
    • Intro to SEO

    • Search Intent

    • Keywords + Links

    • Blogging Tips + Tricks

    • SEO Outline + Cheatsheets

    • Adding SEO to Your Backend

    • Social Workflow Must Dos

  7. 7
    • Canva + Branding: The Basics

    • Your Canva Brand Kit

    • Folders + Templates

    • Template Design + Built Ins

    • Tools + Shortcuts

    • Downloading + Design Tips

  8. 8
    • Welcome to Google Business Profile

    • Google Business Profile Basics

    • Google Business Profile Setup

    • Updating Google Business Profile: Photos

    • Updating Google Business Profile: Post Updates

    • Google Business Profile Analytics

    • Google Business Profile Task + Time Management

  9. 9
    • Pinterest Like A Pepper

    • Types of Pins

    • Types of Pins Continued

    • Creating Your Own Pins + Boards

    • Pinterest Engagement + Scheduling

  10. 10
    • How to Instagram

    • How to Create an Instagram Account

    • Optimize Your Profile

    • Static Posts

    • Story Posts, Reels + Instagram Videos

    • Navigating Story Posts, Reels + Instagram Videos

    • Scheduling Posts With

    • Plan Options for Later

    • How to Use Later

    • Upload Media Into Library

    • Creating Saved Captions

    • Creating a Post in Later

    • Creating a Post in Later Continued

    • Creating a Carousel Post in Later

    • Creating a Carousel Post in Later Continued

    • How to Post a Carousel Using Later

    • Posting to Instagram

    • Caption Best Practices

    • What is Engagement?

    • Instagram Hashtags for Photographers

    • Reading Your Insights

    • Reading Your Insights Continued

    • That's a Wrap on Instagram

  11. 11
    • Working with Facebook

    • Set Up Your Business Page

    • What To Post On Facebook

    • How To Create Communities

  12. 12
    • The Ins + Outs of LinkedIn

    • Personal Profiles

    • Company Pages

    • Posting On LinkedIn

    • LinkedIn Analytics

    • Welcome to LinkedIn

  13. 13
    • Designing A Newsletter Template

    • The Foundations of Flodesk

    • Starting Your Newsletter

    • Designing Your Template

    • Finalizing The Design

  14. 14
    • Welcome to Email Marketing

    • Email Marketing + Newsletters

    • Email Marketing Lists

    • Opt-in Forms + Lead Magnets

    • Automations + Workflows

    • Newsletters

    • Analytics

  15. 15
    • Welcome to Public Relations

    • Public Relations

  16. 16
    • You've Got This!



Studio Ninja